Glossier
✹ Direct global social, influencer, and community strategy across Instagram, TikTok, TYB, and YouTube — scaling community growth and leading culture-defining campaigns.
Wins
✦ Grew TikTok to 1M+ and Instagram to 3.2M+ in under a year
✦ Lip Glaze x KATSEYE campaign went viral, hitting 3.4M+ views and surpassing top GRWM content in beauty
✦ Produced tentpole activations including the Glossier You Fleur Paris pop-up and Balm Dot World Tour, amplifying the brand’s cultural footprint
Fenty Beauty
✹ Conceptualized 360 marketing strategies, managed influencer partnerships, and retail activations for the Moroccan Spice, Clara Lionel Foundation, and Diamond Collection campaigns.
Wins
✦ Coordinated Fenty’s PR events including “Beach, Please” Master Class, Moroccan Spice Spice Fall Pop Up, and Savage x Fenty Beauty NYFW Show
✦ Spiked DTC sales by 130% across email, social media, and out of home advertising exposure in inanugural year
Pink Friday Nails
by Nicki Minaj
✹ Built and launched the social identity for Nicki Minaj’s debut beauty brand, blending artistry and nail culture to spark cultural buzz.
Wins
✦ Increased Instagram by 30% and TikTok by 45%, driving 2M+ monthly impressions
✦ Directed creative launch campaigns merging Nicki’s artistry with nail culture
✦ Cultivated influencer + community partnerships to scale early growth
Moda Operandi
✹ Developed luxury content strategies for one of fashion’s leading e-commerce retailers, translating high fashion into digital storytelling.
Wins
✦ Launched Moda Operandi’s first influencer program
✦ Partnered with designers and luxury houses to amplify seasonal campaigns
✦ Balanced editorial tone with commerce goals to reinforce prestige positioning
Allure
✹ Shaped social editorial content and brand storytelling at one of beauty’s most influential publications, shaping narratives that informed industry trends and driving flagship campaigns.
Wins
✦ Directed social storytelling for Allure’s iconic Best of Beauty Awards
✦ Produced high-visibility beauty and lifestyle editorial features
✦ Partnered on branded initiatives including the Allure Beauty Box and Incubator Series with CoverGirl
Hyper Skin
✹ Directed organic social, partnerships, and influencer strategy, leading campaigns such as Hyper’s Sephora launch, Fade & Glow AHA Mask, and Brightening Cleansing Gel.
Wins
✦ Named Sephora 2022 Best in Class for Brightening Cleansing Gel social media launch campaign
✹ Spearheaded digital marketing campaigns for Peace Out Dark Spots, Wrinkles, and Dullness product launches at Sephora, managing social strategy, copy, and creative assets to build brand awareness through unique storytelling.
Peace Out Skincare
Wins
✦ Drove $30K sales in 24 hours and 10M+ TikTok views from viral video with SkincarebyHyram
✦ Led branded editorial partnerships with Allure and Refinery29, generating 6.7M impressions and 50%+ lift in page views + clicks
✦ Increased social media followers and engagement rate by 476% over two years
